Cookie Policy

This policy explains how App US uses cookies.

This summary explains how App US uses cookies and similar technologies; the full policy has the complete detail. Cookies are small text files placed on your device that help websites work, remember your preferences, and provide information to site owners and advertisers.

We use four broad categories of cookies. Essential cookies are strictly necessary for the site to function and are always active. Analytics cookies help us understand, in aggregate and anonymously, how the site is used. Advertising cookies are set by our advertising partners to deliver and measure interest-based advertising. Preference cookies remember choices such as your filters or recently viewed apps.

Essential cookies are placed automatically because they are required for the site to work. Optional analytics and advertising cookies are only set if you accept them through the cookie banner shown on your first visit. You can change or withdraw your choice at any time by clearing App US's cookies through your browser, which will prompt the banner again.

You can also manage cookies through your browser's privacy settings, opt out of interest-based advertising via the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org), and use the Global Privacy Control browser signal, which we honour as an opt-out of the sale or sharing of personal information.

Some cookies are set by third parties — analytics and advertising partners such as Microsoft Advertising (Bing Ads) and Google — who operate under their own privacy policies. For example, the Microsoft UET (Universal Event Tracking) tag may set cookies to measure ad performance and conversions. Retention periods vary by cookie type, from a single session up to around 13 months. We may update this policy from time to time; the date at the top of the full policy shows when it was last revised.